If you’re looking for a free and ad-supported alternative to traditional cable television, Tubi may be the service for you. It offers over 40,000 titles and has more than doubled its viewership since being acquired by Fox in 2020.
Shows and movies
While Tubi is primarily an ad-based service, it also features live streaming news channels. Users can create queues of shows and movies, and they can start watching on their phone or computer before continuing on to the TV. This makes it possible to catch up on a favorite series later, or to watch it again if the show is on pause.
The Tubi interface is relatively easy to use. You can search for content by category and title, or you can find specific content based on your interests. In addition, you can mark items to watch later. Also, you can track the length of commercial breaks. There’s even a progress bar when you’re viewing an ad. When the ad progresses to the end, you can resume watching.
Ultra HD resolution
Tubi’s original content library includes close to 50 titles. They range in genres, such as horror, comedy, and anime. Most are available in Full HD and 720p, but several are in SD. However, none of the titles are available in 4K Ultra HD resolution.
Tubi’s library contains a variety of popular animated content, as well as live sports and news channels. It will eventually add 100 new titles a year. At the same time, the company is also working to attract advertisers and marketers.
Tubi is compatible with most smart televisions, including Samsung, Sony, and Vizio. A new feature dubbed “News on Tubi” will be added to all of the company’s devices. These include Android phones, iOS devices, and Roku.
Google’s Chrome browser
There’s also an Xbox One app for Tubi. Those who want to enjoy Tubi’s free content on the go can access it via Google Chromecast or Google’s Chrome browser.
In the future, Tubi plans to expand its measurement to more devices and smartphones, and to expand its partnership with Nielsen’s Digital Ad Ratings. The goal is to help advertisers determine their return on investment. Among its current offerings, users can sign up for a free account, which provides them with access to the latest episodes of their favorites.
Unique content
With a growing library of television content, Tubi is working to add new features that make it easier for consumers to discover and explore. For example, it has launched an ad sales team, which helps advertisers reach consumers. And it has a content personalization engine, which lets it analyze unique content groupings. As a result, it can recommend content based on users’ habits.
Tubi has also launched a dedicated kids content hub. This is where users can find children’s content and shows, and is the official home of “Tubi Kids” content.
In the fourth quarter of 2020, Tubi surpassed 20 million subscribers and more than doubled its total viewers. Overall, Tubi says it is the number one free AVOD.
